Banners need a wide 728×90 and a phone 320×50 picture; list and full page need a 300×250 box.
Default: 30 seconds while the ad is on screen. That's the shortest rotation ad networks accept as a real view; faster rotation counts as invalid traffic and lowers earnings, and slower shows fewer advertisers per visit. Our own ads only fill spaces Google leaves empty, and Google's ads are never rotated (Google's rules).
The published ads page: how this destination's ads look and rotate in their spots. It shows what is already published; press Start Sync first to see new changes.
A view counts when an ad has been at least half on screen for 1 second; a click counts when a visitor taps the ad (then goes to the advertiser). Only totals per day, site, ad and spot are kept, nothing about visitors.